Show the world
your tech is the hero
they've been waiting for

Acquire more customers, more profitably with strategic messaging and conversion copywriting that reveals the full extent of your tech’s powers.

Book an intro call

Proudly revealing the superpowers of SaaS and tech companies all over the world

YOUR TECH’S
GOT THE POWER
TO SAVE THEIR WORLD

The problem?

Nobody knows you exist. Or why they should care. Or how you’re different from other companies in the same G2 category or magic quadrant.

SHOW THE WORLD THAT YOU'RE THEIR HERO

At CAPE, we use strategic messaging and conversion copywriting to wrap your tech up in a bold, clear, and powerful verbal cape.

So your audience instantly recognizes:

What your tech does
Who it’s for
Why it’s awesome

And as a result, convert quickly – and profitably – into sign-ups, booked demos, thrilled paying users, and multi-year contracts.

PEEL OFF YOUR TECH’S ALTER EGO

Shed the buzzwords and fluff. And suit up with strategic messaging and conversion copywriting that reveal the full extent of your tech's powers.

MESSAGING

Brand messaging
Product messaging
Marketing campaign messaging

COPYWRITING

Website copy
Landing pages
Sales & demo decks
Ads & emails

SUPPORT

Copy sprints
Monthly retainers
Website audits
Training & workshops

Yuval Kestcher

- Founder and CEO of the UX Writing Hub

“Running the UX Writing Hub has put me in touch with countless writers, but Eden is in a league of her own. Working with her was a game-changer. She’s got this superpower for understanding your audience and what makes them tick. After she worked her magic, we saw a noticeable uptick in engagement. With Eden, she was part of our team, genuinely invested in our success. If you’re on the fence about hiring her, just do it. Hands down, one of the best decisions we made at the Hub.”

Shiva Kumar

- Senior Marketing Manager, DCKAP

“Working with Eden was such a pleasure we never felt we were working with an external consultant. During the entire journey from kick-off to going live, she coordinated easily with cross-functional teams, helping us figure out what works for us, how customers see the company, and finally, how to convert that into a message that resonates with the overall brand direction. I'm sure we will collaborate more with her in the future.”

Maya Rotenburg

- CMO at Mend.io

"This is my second time working with Eden and like the first time, it was fantastic.In our industry, having a unique story to communicate our differentiated value was going to be critical for us moving forward. Eden and I worked closely together throughout the whole process to crack the right way to explain what we do and what we bring to the table. I am thrilled that we found such a clear way to express our unique value and am so glad that we worked together on this.”

Fiverr Enterprise

Nir Bar Sade, CMO at Fiverr Enterprise (formerly Stoke Talent), former Head of Acquisition at WalkMe

“There's a reason why we keep hiring Eden for projects - and that's because she gets it. Your strategy, your conversion goals, your audience, your value propositions - she grasps it all and turns it into compelling audience-facing messaging and copy that consistently drives good results.”

Science Interactive

- Lauren O’Brien, VP of Marketing at Science Interactive Group

“Within a month of launching our new website we had a 46% increase in conversions – and I attribute a huge part of this to the work that Eden did on the copy. Eden invested the time to learn more about our product and ICP and delivered clear, compelling messaging that helps our target audience connect our product with their needs. She was fantastic to work with every step of the way and I will definitely be working with her again!”

Systemair

- Christian Eriksson, Marketing Coordinator Digital Channels, Systemair

"Eden's work played a significant role in helping transform our customers' experience on our global website. From the beginning, she demonstrated a deep understanding of our brand values and our audiences – which translated into fresh, engaging copy for our company and multiple product lines. She also sees the user interface as she writes, which helped guide the redesign of key pages so that they are easy for users to navigate while supporting conversions. It was a pleasure working with her."

Zoe Haimovich

Senior Director of Content Experience @HiBob

“Copywriting for conversion is a mindset. It is the result of research and learning, leading to deep understanding of both your target market and your product offering. And this is exactly what Eden does to deliver conversion copywriting that is spot-on! Her work is not a fluke or a streak of luck, but is the result of a very experienced and well-thought-out process she manages”

CyberProof

- Howard Silverman, Head of Marketing @CyberProof, a UST company

“Eden got to the heart of our messaging and captured it in clear and compelling language. And then helped us create a fresh, new website that’s fully aligned with the company’s business objectives. It was a real pleasure working with her.”

ENVY

- Billy Cina, Managing Partner, ENVY

“We've worked with Eden on countless copywriting projects for our tech clients – ads, landing pages, web pages, you name it – and her creativity never ceases to impress (and convert). Even the most mundane products come to life with her copy. So don't hire her if you're looking for dull. She'll be sure to disappoint.”

HEAR
FROM
THESE
HEROES

And the results?They're super.

A new landing page that smashed the previous control by 268% (from 4.5% to 21%+)
New messaging and home page copy that fixed positioning and doubled sign-ups for an early-stage PLG SaaS.
Full website copy revamp that solidified a B2B’s positioning and lifted conversions by 46%.
B2B SaaS demo page that delivered 30% increase in conversions with 95% statistical significance.
A sales page optimization for a B2B company that helped drive 500+ applications for the beta launch of their 40-seat $2K course
B2B SaaS home page that doubled visitors’ time on page and doubled scroll depth – and it stayed as the control for 2+ years until they were acquired.
And that’s just the prequel.

Reveal the awesomeness of your tech

Book your 20-min intro call today